Provenance makes any of these feel more deliberate. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since Mary Ann O'Brien founded the brand in 1992, so even a modest box carries a bit of story you can nod to. A gift that comes from somewhere specific always reads as more chosen than one that does not.

A housewarming gift has a narrow brief. It should suit a home the owners are still arranging, it should not add to the pile of things they have to find space for, and it should feel chosen rather than grabbed on the way over. Chocolate meets all three, which is why a hamper or a share bag tends to work better than another candle or a plant that needs looking after.

For an early anniversary, a first or a second say, the register is warm and unshowy. A mid-size collection, perhaps with a short printed message or the date, says you remembered and you made a small effort, which is precisely the tone those years call for. It is a gift between two people rather than a public statement, so restraint reads better than grandeur.

One honest note. If anyone at the gathering asks about ingredients or dietary suitability, point them to the published product information rather than answering yourself.

A last practical point. Recipients occasionally ask about ingredients or dietary suitability, so direct those questions to the published product information rather than answering on the brand's behalf. It is accurate and it protects you.

Used well, a personalised box says you thought about the person, not just the occasion. For most givers, lilyobriens.co.uk that is exactly the impression worth making.